Twitter:  @amyleesterling      Instagram:    @amyleerobinson

Twitter: @amyleesterling 

Instagram: @amyleerobinson


Design touches nearly every aspect of our lives, even when we don’t realise it. From apps to architecture to the products we buy, tremendous effort goes in behind the scenes to craft experiences and interfaces that delight and surprise. It’s resulting in a more beautiful, user-friendly world. But for all the progress applying design thinking to different fields, one is left behind: science.

Researchers around the world make exciting, impactful new discoveries every day, yet you won’t find a designer in most labs. Initiatives like Eyewire, a game to map the brain, are changing that. Pairing designers with neuroscience challenges results in more than just clever collaboration tools; it provides the opportunity to showcase neuroscientific discoveries like never before, immersing the curious in the wonderful, exotic world of the brain
— Amy Sterling, on her TEDxWanChai talk titled 'Design For Science'
Amy Sterling is the Executive Director of EyeWire, a game to map the brain played by a quarter of a million people worldwide. She is a leading catalyst of neuroscience visualisation, from interactive web to virtual reality.

Amy Robinson Sterling is an expert in crowd sourcing. She is the Executive Director of EyeWire, a game that crowdsources neuroscience, challenging hundreds of thousands of players around the world to solve 3D puzzles, which actually map out neurons. This allows neuroscientists to chart synaptic connections and model circuitry. Sterling has advised The White House OSTP and US Congress on crowdsourcing and open innovation, and helped create the world’s first neuroscience virtual reality experience. Fast Company credits Amy with “making neuroscience into a playground for the hot tech du jour.” Amy has written for Vice, the BBC, Nature, and Forbes.

Amy is a long time TEDster and founded the TEDx Music Project, a collection of the best live music from TEDx events around the world. She was named to the Forbes 30 Under 30 in 2015. Amy writes the Neurotech series for Scientific American in partnership with MIT, and has spoken at events in numerous countries ranging from TED to The White House to the Game Developer’s Conference. Under her leadership, EyeWire has won awards, including: first place Vizzie, BioArt Competition from FAESB, and the Catalyzer Prize of the Word Life Sciences Forum. EyeWire’s design was featured at TED, in Times Square, at the San Francisco Exploratorium and in Boston’s Koch Image Gallery. Amy was featured in NBC’s Nerd Alert and by Science/AAAS Careers.